If you are on YouTube as a creator and if you want your video to get noticed then the best chance will be to optimise videos for YouTube search. The benefit of this is that whenever people will search for something related to your video or relatively close to your video, your video is going to pop up in the suggestions.
That is how most of the content that we consume gets views and it is a very strong and reliable way of making sure you are successful on YouTube.
WHY DO YOU NEED TO OPTIMIZE YOUR YOUTUBE VIDEOS FOR YOUTUBE SEARCHES?
The key thing to understand here is that the better you are able to make the algorithm understand your video the better you have chances of the algorithm regarding you with views.
The YouTube algorithm is not smart enough to understand the contents of a video as of now and you are going to have to build a bridge with keywords and other tools that will help the algorithm know what kind of a video you have and how relevant it is to the search.
So, let us find out how to optimize your videos for YouTube.
TIPS TO OPTIMIZE YOUR YOUTUBE VIDEOS FOR YOUTUBE SEARCH
KEYWORD RESEARCH
Keywords are your best friend when it comes to YouTube and if you have the relevant keywords you are going to get noticed on YouTube whenever someone searches for something related to your video.
This means that you will have to find out the most effective keywords that are relevant to your video and the next logical step would be to actually discover and do proper keyword research in order to find out what those keywords are.
There are several ways you can do that and you can go the manual way of simply trying to understand what your video is. For example, if you have a video about cooking an omelette then you are going to use as many omelette related keywords as possible.
You can even find out what are the most popular omelette related keywords using free keyword research tools online.
This was the manual way of doing things and it can take time and it can take a lot of guesswork. The other way is to do it the intelligent way which is to simply visit your competitor’s videos and videos that are very similar to your video.
Find out what kind of keywords they are using in the title and the description and the tags and simply use those keywords. You must also make sure to choose a video that has a lot of views and that will ensure that those keywords are definitely effective.
KEYWORD USAGE
Now that we know what are the most effective keywords to use, we need to use those keywords to our advantage and there are several ways you can do that on YouTube.
You can use your keywords in your title and you should always do this and you can also use your keywords in the description. In fact, you are going to have a lot of freedom in using keywords in the description so you should never shy away from using keywords in the description. You can even use hashtags in the description.
You can even use keywords with a certain feature called tags. You will have access to this feature from a very early stage when you are uploading your video. You are going to have access to this feature when you are about to write the title and the description in the upload window and you will specifically see a section for tags.
You must use only the most effective and most relevant keywords in the tags section, if you do this then you are already on your way to having content that is noticeable to the algorithm.
CAUTION WITH KEYWORD USAGE
One of the most important things you must keep in mind is to use keywords in a very organic way. This is because one of the mistakes people make with keywords is that they simply dump keywords whenever and wherever they can.
Do not blindly use keywords in the title and only use a few keywords in the title if possible. You are going to have a little bit more freedom to use keywords in the description but you must make sure to use them responsibly and not simply copy and paste them.
CATEGORIZE VIDEO
Another good way to make sure that your video reaches the potential audience is to categorise it because you must do anything and everything to make sure you give the YouTube algorithm all the options to understand the type of video you are uploading.
In order to categorise your video, you simply have to go to advanced settings. This will make sure that you are video is in a playlist with similar videos and this will also increase the chances of your video being with a lot of popular videos which will automatically help you gain views.
THUMBNAIL
One of the most important ways to optimise your videos for YouTube search is not only through keywords but it is also something which comes after that.
Imagine the scenario where people have searched for something related to your video and your video has come up in the search results. The next thing to do would be to make sure that your video thumbnail is attractive enough so that the viewers click on your video rather than the other search results.
You can utilize the concept of clickbait here.
PASSIVE VIEWERSHIP – END SCREEN AND CARDS
You might think that end screens are not that relevant but in fact, they are very important because the ending of the video should be something that’s should not be amateur.
Whenever you create a video, you must make sure to end the video in a rather graceful way and there is something even more important that you can do on the end screen.
Having a good and interesting end screen will ensure that viewers stick to the end because they are going to be suggested other videos that you have uploaded and if you can make sure to keep them interested till that moment then you are going to have a higher chance of passive viewership where one thing will lead to another.
Another way to ensure that one of your videos will lead your audience to another video is to utilise cards or the “i button” as it is popularly known.
This will usually appear in the top right corner of the video space but you must enable it and it will give out a prompt at any moment in the video. You can customise that time where it will pop out as a suggestion.
In order to use this, you must make sure to pop out that i button suggestion whenever you say something similar to a different video.
PLAYLIST
The last and most important thing that you must make sure you have is a playlist because if you are someone who creates videos of a particular type and if you can categorise them into groups then you should create individual playlists.
Perhaps you are an expert on wood carving and you have curved a wooden sculpture and you have a few videos of the progress. You must create a playlist just for that.
This will increase the chances of your videos being in the suggestion because your videos are going to be more relevant and your videos are going to occupy more space in the search results in the form of individual videos and also playlist suggestions.
This was the blog on how to optimise videos for YouTube search and if you are someone who is still not seeing any results with these techniques then we are here to help you.
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