Social proof is very important for people. It is known that positive reviews from other customers have a major impact on the likelihood that a potential customer will make a purchase with you. Adding reviews to a website allows the number of sales to increase almost without exception. On Facebook you can also recruit reviews that also have a positive influence. Provided positive of course. With the appraisal system of Facebook, customers can share experiences they have had with your company. The fact that you dare to have customers assess you also creates extra confidence.
The usefulness of Facebook reviews
Facebook users can rate your company via your company page. It is a simple system where someone can assign 1 to 5 stars. There is also the option to explain the assessment by means of a text. The assessment can be public or visible only to the person who posted the review and his or her friends. These independent Facebook reviews increase your reliability as a company. However, be convinced of the quality of your product or service before you start on Facebook reviews. Bad reviews are harmful and you want to avoid as much as possible.
Set up notifications
If you are present as a company on social media, it is important that you respond quickly to messages from customers. This applies not only to the negative but also positive comments. If you want to be sure that you do not overlook any reviews, you can request that you receive a notification every time a new review is made. You do this by going to Settings on your company page. Via the Notifications option you come to the option ‘Get a notification if there are activities on your page or if there is an important page update’. It should be noted that you will receive a notification with a new review. You can also set up an e-mail with each event.
Turn off reviews
You can choose to turn off the option to leave reviews. If you turn this off, then you unfortunately also have the option to check in and the card with your location. Please note that potential customers may prefer your competitors who do have reviews. So just turn off the reviews if you really have a good reason for this.
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